Last November, I made a crazy-ass goal to make $1 Million by the end of 2018. As I discussed in my last update on that goal; I am nowhere near hitting that goal. However, by setting such a crazy target it opened my world to so many new possibilities for increasing my income.
One opportunity that opened up, was selling product on Amazon through their FBA (Fulfilled By Amazon) program. Soon after making my million dollar goal public, I was contacted by so many friends and family who wanted to know what my game plan was.
One friend that contacted me was Stephen Diaz. We had met a few times at photography conferences, and he proceeded to tell me that he had created a very similar goal for himself, and was making great progress at hitting it. At the time I had plans to launch physical products in 2018, but I had no game plan for how I was going to sell them.
Stephen turned me on to the idea of selling via Amazon FBA and was a great help when it came time to start the entire process.
In March of this year, I spend a majority of the month doing product research into a product that had the potential to sell with low competition. I also wanted to find a product that fit well with my brand, and something that would appeal to entrepreneurs.
In the past, I've suffered from some anxiety and depression. Being a small-business owner/entrepreneur isn't easy, and you can often have your moments. I wanted to find a product that could serve as a stress relief/fidget toy, but something that couldn't be duplicated in mass like the infamous fidget spinners.
After much research, I stumbled upon these magnetic balls that clumped together and fit right in your hand. You could construct them into different shapes, and it seemed like a perfect stress reliever!
I first ordered a few samples from various manufacturers to see how I like the product in person. After playing around with them for a few days, I was hooked. Sometimes I would use them as a stress relief ball, clumping the magnets together in my hand while I was on the phone or watching a movie. Other times I was trying to build different shapes and toys out of them.
It was a no-brainer that this should be the first product I sell. There wasn't a lot of competition on Amazon, my profit margins were great, and there was significant demand for the product.
Since I was going to "private label" this product, I then moved to having a logo and packaging designed for my new brand. I hired my very talented friend Kate Hardy to help out with the logo and packaging, and within no time everything started to come together.
In late July, I had received all my units and I shipped them to Amazon to have my inventory filled. Then, launch day came. If you read one of my posts a couple months ago, you would know that my product launch didn’t work out so well. Amazon took down my listing and notified me that my product was RESTRICTED the morning of launch! I won’t go into the details, but long story short, I got back my inventory and now needed to figure out a new sales strategy.
I built this blog to document my journey as an entrepreneur and share with the world what I’m passionate about. I want to help empower other entrepreneurs and help to change their mindset to set them up for success. So I decided that a store on this site would be an amazing way to sell my products, as well as get some cool shit and resources into the hands of fellow entrepreneurs.
With that said, I'm so happy to announce that as of TODAY, my very first product Atomz is now available to purchase! In celebration of my launch I’m selling them with $10 off each product for a limited time! Grab some fun below!